What’s the best way to get people to relate to your product or service?
I see many sites out there, many social media sites and what a lot of people unfortunately do is they have sites that say “buy from me”, “join me”.
Everything on their site is just about their business and nothing else, so why brand yourself? The answer to that is to better connect with people.
To get people to trust you. To create a group of loyal followers. How do you do that?
Well the first thing you have to do is figure out who your target audience is and you have to figure out how to create value for them.
For example, if you’re target audience is weight loss, you want to create posts that create value for weight loss. Like articles on how to lose weight for example.
The best way to teach people on social media is the system I.L.T. Invest, learn and teach. Invest in a course, learn the course, and teach people about what you’ve learned.
Focus on providing value and then you’re going to start attracting people to you. Connect with them instead of trying to sell them on something.
People don’t like to be sold and remember, people do business with people they know, like, and trust. Find out what people are looking for. How you can help them. How you can serve them.
This is not an automatic thing. It’s not quick. It’s going to take some time. You have to build trust with people and they may not buy or join you.
In fact most people won’t buy or join from you, but they may refer you to somebody who may buy from you or join you.
Just in summary. Building your brand really makes sense, because when you develop a loyal following you can have success.
Dr. Steve Sabo
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Check Out My Previous Blog Post: Would You Like to Learn Why and How to do Video Marketing?