Hello everybody, Dr. Steve here, my topic today is “How to Get More People to Your Local Events.”
You know what the key here is, focus on benefits, not the name of your company.
What you have to do is use attraction marketing, and what that means is you have to know who your target market is, find out what their struggle in and educate them in their struggles to help them.
Let me give you for instance, Home Depot, say they wanna sell more flooring tiles, what they do is they have classes to educate people how they can do their own flooring tiles at home.
And then after the lecture, they say, “Oh, by the way, we have a sale on flooring tiles and all the stuff you need.
Same thing with the weight loss company, focus on telling people how to lose weight, diet and exercise and then present your product there’s another alternative.
Hope you got value here today and if you did, got to drstevesabo.com
Dr. Steve Sabo
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